Personalized Gifts & Home Decor Marketplace
Menu
AboutShop
Privacy PolicyTerms of ServiceRefund and ReturnsDMCA Report

Privacy Policy

Privacy Policy

Effective Date: June 12, 2026

Welcome to Wallily (https://wallily.com). This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://wallily.com/ (the “Site”).

1. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons”, “tags”, and “pixels” (including the Meta Pixel, TikTok Pixel, and Google Analytics tracking tags) are electronic files used to record information about how you browse the Site and to help us measure the performance of our marketing campaigns.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal tokens, or other secure payment gateway identifiers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

2. HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you regarding your orders, account, or customer service inquiries;

  • Screen our orders for potential risk or fraud; and

  • When in line with the preferences you have shared with us, provide you with information, personalized recommendations, or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns across various platforms).

3. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with trusted third parties to help us use your Personal Information and deliver our services, as described above.

  • Fulfillment and Shipping Partners: To fulfill and deliver your orders, we share necessary details (such as your name, shipping address, and phone number) with our trusted suppliers and logistics partners who manufacture and ship the products directly to you.

  • Google Analytics & Google Shopping: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

  • Advertising Networks (Meta, TikTok, Microsoft): We share data with third-party advertising platforms via tracking tools (such as the Meta Pixel and TikTok Pixel) to serve targeted, cross-context behavioral ads on Facebook, Instagram, Threads, and TikTok. This may include sharing secure, hashed email identifiers to match audience profiles.

  • Compliance with Law: Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

6. REGIONAL PRIVACY RIGHTS

A. US State Privacy Rights (California, Virginia, Colorado, Texas, etc.)

If you are a resident of California (under CCPA/CPRA) or other US states with comprehensive state privacy laws, you have specific rights regarding your Personal Information. This includes the right to request access to the specific categories of data we collect, request deletion, and opt-out of the “sale” or “sharing” of your Personal Information for cross-context behavioral advertising. While Wallily does not sell your personal data for money, sharing data via marketing pixels may be classified as “sharing” under certain state laws. To exercise these rights, please email us at the address below.

B. European Residents (GDPR)

If you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

7. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

8. MINORS

The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13.

9. CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

10. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@wallily.com

Wallily Support Team

Email: info@wallily.com

Website: https://wallily.com